Sayang Safiya embraces the spirit of Hari Raya, inspired by familial love and timeless elegance.
“Sayang” means love, and “Safiya” signifies purity - capturing the joy and warmth of festive moments with loved ones. Each piece in the collection exudes charm and grace, paying homage to tradition while introducing fresh modern details.
This collection harmonizes classic silhouettes with modern elements, blending luxurious fabrics with floral motifs. Key design elements include soft, flowing fabrics, muted pastels, and rich jewel tones, offering a sophisticated yet celebratory look perfect for Hari Raya.
“The essence of Sayang Safiya lies in the love among moms and their daughters. The collection is inspired by personal experiences, especially the unbreakable bonds of motherhood and the journey of raising a child while embracing the evolving path of modernity. Sayang Safiya embodies the emotion of watching my daughter grow up while I grow alongside her. It is a celebration of the delicate balance between nurturing, letting go and evolving through stages of life.”
- Katt Ibrahim
The full Sayang Safiya collection is coming on 15 February 2025.
Time:
10 AM - Subscriber Early Access
12 PM - Public Launch
To enjoy early access, subscribe here.
Stay tuned to experience a beautiful fusion of tradition and modernity, crafted with love and elegance for Hari Raya celebrations.